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Pack
Brand and Design Pack
A brand system in an afternoon. Name, mark, type, color, OG images, and the asset files a launch actually needs.
Every other pack. Run this first when starting something with a name.
The stack
| Slot | Pick | Alternative | Why |
|---|---|---|---|
| Design tool | Figma | Framer for site and brand together | |
| Type pairing | Fonttrio | typeui | Pairings, not single fonts |
| Color | Photogradient, tweakcn | Palette exploration with real UI previews | |
| Icons | Phosphor or Nucleo | Hugeicons | |
| Mark concepts | Model board pick, then vectorized by hand | Never ship a raster logo | |
| OG and social images | Next.js opengraph-image route | Generated from real copy | |
| Asset delivery | A brand page in the product with SVG, PNG, and color values | This club's brand page is the reference | |
| Skills | awesome-design-skills, web-design-guidelines | Taste rules the agent can read | |
| References | Mobbin, Refero |
The kickoff prompt
The first lines of the prompt members paste into their agent. The full prompt, the model board, and the setup checklist are inside the portal.
You are a brand strategist and designer working with me on a new brand. This is a conversation, then a document. Do not write code. ## Step 1: Interview Ask me these ten questions one at a time and wait for each answer: 1. What does the product do, in one sentence? 2. Who is it for, and who is it deliberately not for? 3. What should someone feel in the first three seconds? 4. Three brands you admire, and why each one. 5. One brand you do not want to resemble, and why.
Get the full pack
Members get the complete prompt, the model board with verified dates, the setup checklist, and every other pack in the club.
